Thursday, 30 July 2015
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More Instagram ads on the way, but Facebook promises to tread lightly
Facebook is gearing up to accelerate its advertising offering within Instagram in the near future.
On the company’s Q2 2015 earnings call, chief operating officer Sheryl Sandberg disclosed that the service will open up more ad inventory for marketers, as well as debut new formats, add better targeting, and also include the capability to buy ads through third-party resellers.
Don’t get too worked up yet around how this will impact your beloved Instagram feed. Sandberg didn’t give a specific timeframe for when these features will be introduced, but promised to move cautiously: “Our highest focus is on the consumer experience on Instagram.”
Analysts expected Facebook to release information about Instagram’s monetization efforts this quarter, but that didn’t happen. If you believe an eMarketer report released earlier this week, Instagram is estimated to bring in $595 million in revenue this year through its display advertisements alone. And with an audience of 300 million monthly active users, marketers are chomping at the bit to find out what else they’ll be able to do to tap into this audience.
Both CEO Mark Zuckerberg and Sandberg were asked multiple times about Instagram’s monetization plans during the call. Ultimately, Sandberg replied that while there was a lot of opportunity with the app, Facebook was going to try to be strategic about what it’s going to do.
“Instagram remains relatively small compared to Facebook, and it will take some time for it to have an impact on our growth,” said Sandberg.
Facebook launched ads on Instagram in 2013 and it has slowly evolved to include carousel ads and video ads. And while the company has struck partnerships with major brands and one of the largest ad agencies, it’s not open to everyone. This could change as Facebook learns what Instagram users are comfortable with.
So while today’s earnings call may appear to be what marketers want to hear, both Zuckerberg and Sandberg say the focus is on finding a happy balance between ads and what’s best for the user (at least, for now).
VB’s research team is studying mobile user acquisition:
Chime in here, and we’ll share the results.
More Instagram ads on the way, but Facebook promises to tread lightly
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How to Improve Your Facebook News Feed
Facebook tries to “help” you do that by adjusting their News Feed algorithm so that you see more of what you interact with more or the things that are getting more engagement but they don’t always get it right. And sometimes you don’t want your News Feed “managed”.
Here are 6 tips to help you manage and improve your Facebook News Feed.
#1 Use Top Stories and Most Recent Stories
Many people don’t know that this feature is still available. Facebook’s Top Stories are the ones that they think you will find interesting. They feature people, Pages, and Groups that you interact with often or things that are getting more interaction. The default view is Top Stories and when you switch the view to Most Recent that will be your default view (although sometimes it switches back).
To see what’s been posted most recently, go to the left sidebar of your home page, click the down arrow next to News Feed, and select Most Recent.
#2 Use Your News Feed Preferences
This is another biggie that most people don’t even know is there. From the dropdown menu in the upper right corner, select News Feed Preferences.
A pop-up box will appear where you can make adjustments on what you see. If you are seeing something too often you can select unfollow or if you want to make sure you see someone’s post you can select See First. You can also “re-follow” someone you may have unfollowed in the past.
Unfortunately you can’t set any more granularity to what you see in your News Feed but there are other ways to keep track of people’s posts.
#3 Use Interest Lists and Friends Lists
This is one of my favorite tips because so many people don’t use Interest Lists and they are so handy! They take some time to set up but you can put groups of people or Pages on a list and then click on that list to see the posts only from that group of people.
To access your Interest Lists, mouse over the Interest List area on the left sidebar of your home page and select More. You can also access them directly by going to http://ift.tt/L6oAZT
If you have made any Interest Lists (or follow any pre-built lists) you can click on the name of that list and see all the updates.
But if you need to make a new list, select Add Interests. You can then search and find pre-built lists that you can follow. Or select Create List to add your own Friends and Pages you Like to a list.
Next select friends or Pages to be on the list.
Then you will name the list and you can always add more people or Pages later. You can create Lists of friends and Pages that you don’t want to miss.
If you are only going to add Friends to this List, then you can create Friends Lists which are automatically set to be private.
Click on any of these Friends Lists to see the updates from only those Friends and you can create Friends Lists much like Interest Lists.
#4 Interact with things you want to see more of
So the biggest indicator Facebook has is when you interact with things. So if you have certain friends where you comment on or Like their posts, you’ll see more posts from those friends.
I was also inspired by Robert Scoble’s recommendations for managing your News Feed on Joel Comm’s blog.
#5 Use the See First option for Pages
If you have Pages that you really like, use the new See First option that will show the new posts from that Page at the top of your News Feed.
Just go to the Page and click on the Liked button and select See First.
On this same drop-down menu you can also select Get Notifications which shows up at the top of Facebook as a Notification (not technically in the News Feed) or you can easily add a Page to an Interest List from here also.
#6 Leave Groups You Don’t Like
Facebook Group posts show up prominently in your News Feed more so than Pages. So if you aren’t interacting in the Group anymore or don’t care for the posts, leave the Group.
Just click on the Groups on your left sidebar, or go to http://ift.tt/tZWFfp and select Your Groups. Then click the wheel and select Leave Group for any group you don’t want to be a part of.
#7 Hide Things You Don’t Want to See
This technique is great for both friend’s posts you don’t want to see (but you may not want to unfriend) or for things like Ads you don’t want to see.
When you see a post you don’t want to see, click the down arrow in the upper right corner of the post and then you have the option to hide posts “like this” or Unfollow to not see any more posts from that person. You can always “unhide” that person later from your News Feed Preferences.
This also works well for Ads that show up. Now you can’t hide every ad on Facebook – there is no way to do that. But you can give feedback to Facebook on the types of ads or advertisers you definitely don’t want to see.
You use the same Hide feature but you have a couple different options here – you can hide all the ads from that particular advertiser or just hide that type of post. You can even find out WHY you might be seeing that ad – how is that advertiser doing their targeting to show it to you?
Now, as I mentioned, no one knows specifically how Facebook’s News Feed algorithm works except for those that work at Facebook. But they do put these tools for you to use so that you can see what you want to see, when you want to see it.
To improve your Facebook experience, use what is available! How about you, do you find that your News Feed is showing more of what you want? How are you tailoring your News Feed? Share your thoughts in the comments below!
The post How to Improve Your Facebook News Feed appeared first on Andrea Vahl.
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How to Improve Your Facebook News Feed
Nearly half of Facebook’s users only access the service on mobile
Today Facebook revealed that it now has more than 1.49 billion monthly active users, 655 million of whom only access Facebook via a mobile device. That means 44 percent of Facebook’s active user base literally never touches the service via desktop.
The trend isn’t surprising — it’s been headed in this direction for years — but we’re certainly nearing a turning point for the world’s largest social network, a company that once alarmed the SEC over its risky mobile numbers pre-IPO.
These figures don’t even include stats from non-Facebook users on services like Instagram, which may already push the company over the edge. Clearly, Facebook is a mobile company. But how long will it take before it’s effectively mobile-only? A long time, judging by the rate at which Facebook’s users are eschewing the desktop for mobile.
No matter how anti-climactic, the end of days for the desktop remains a long ways away — good news for all you folks who just downloaded Windows 10.
VB’s research team is studying mobile user acquisition…
Chime in here, and we’ll share the results.
Nearly half of Facebook’s users only access the service on mobile
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20 Amazing Sites That Will Pay You $100+ Per Article
Content is more important than ever.
Research from the Content Marketing Institute reveals that at least 55% of companies will increase their content marketing budget this year.
Whether you’re a writer looking for established outlets to spread the word, or you’re a guest blogger looking to promote your brand and get traffic, you can get paid to do so.
Many sites will pay you to contribute content, while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.
Listed below are 20 sites that will pay you at least $100 per article, upon acceptance or publication, and most will allow a bio with a link back to your site.
I also have a bonus for you at the end of this article, so look out for that!
Here we go.
1. A Fine Parent
Niche: Parenting
Amount: $100 (potential $200 bonus)
Payment Method: Paypal
A Fine Parent is a leading parenting blog that focuses on helping people become better parents.
They are looking for in-depth parenting articles about your own experience, or about other parent’s struggles that you can empathize and connect with.
Every month, they list a topic for articles that you have to write on, and they’ll pay you once your article is accepted.
They expect articles to be around 1,500 – 3,000 words, and they pay $100 per article. You’ll also be awarded a bonus of $200 if your article becomes the most popular article at the end of the year.
2. eCommerce Insiders
Niche: Online retail/commerce
Amount: $75 – $125
Payment Method: Unspecified
eCommerce Insiders is an authority about online retail, and they are looking for content that is retailed-focused or commentary on retail industry news and trends.
They pay $75 per article for accepted articles in the 400 – 600 words range, and $125 per article for articles above 600 words.
3. Listverse
Niche: General
Amount: $100
Payment Method: Paypal/Bitcoin
Listverse is possibly the foremost authority when it comes to lists online, and they boast an audience of over 15 million readers a month.
They are looking for unique lists of 10 items, usually at least 1,500 words, and they pay $100 upon acceptance of your list.
4. The Penny Hoarder
Niche: Finance
Amount: Up to $800
Payment Method: Paypal
The Penny Hoarder is a leading personal finance publication, and they are looking for articles mostly based on personal experience. Especially ones containing detailed numbers, strategies and advice about saving or earning money.
They prefer articles to be 700 – 900 words, and they pay up to $800 per article depending on a lot of factors; you might need to reach out to their editor first to discuss payment.
5. Photoshop Tutorials
Niche: Photoshop/Design
Amount: $25 – $300
Payment Method: Paypal
They are looking for tutorials related to Photoshop, and they pay anything from $50 to $300 per accepted article depending on whether you submit a “quick tip” or a full tutorial.
6. Treehouse
Niche: Design/Freelance
Amount: $100 – $200
Payment Method: Unspecified
They accept articles on a range of topics including anything design related, freelancing or productivity.
They pay $100 – $200 for every article published.
7. The Travel Writer’s Life
Niche: Travel
Amount: $50 – $200
Payment Method: Unspecified
They are looking for articles about the business of getting paid to travel, whether this is through writing, photography, tours or other means.
They pay $50 – $200 per article depending on the type of article.
8. Viator Travel Blog
Niche: Travel
Amount: $40 – $150
Payment Method: Unspecified
They are looking for articles that share an insider’s view of travel, and they typically prefer submissions to be around 1,000 – 2,000 words.
They pay $40 – $150 depending on the type of article.
9. UX Booth
Niche: User Experience
Amount: $100
Payment Method: Unspecified
UX Booth is an authority when it comes to User Experience, and they are looking for research-backed articles on how to create better user experience.
They prefer articles to be in the 1,200 – 1,800 words range.
10. Cracked
Niche: General/Humor
Amount: $50 – $200
Payment Method: Paypal
Cracked is looking for funny and clever articles, mainly in list format, and they pay $50 – $200 per article depending on the type of article.
11. Tuts+ Code
Niche: Web Development
Amount: $100 – $250
Payment Method: Unspecified
They are looking for articles on anything related to web development; this could be PHP, HTML5, CSS3 or anything in between.
They pay $100 for a “quick tip” tutorial and $250 for a regular tutorial.
12. Smashing Magazine
Niche: Design/Coding/User Experience
Amount: $50 – $200
Payment Method: Unspecified
Smashing Magazine is looking for articles related to web design, graphic design, UX design, WordPress or mobile, and they pay $50 – $200 per article.
13. A List Apart
Niche: Internet
Amount: $200
Payment Method: Unspecified
They accept articles about coding, design, content strategy, user experience and basically anything in the internet industry/business.
They prefer articles to be between 1,500 to 2,000 words and they pay $200 per article within a month of publication.
14. Write Naked
Niche: Writing
Amount: $50 – $200
Payment Method: Unspecified
Write Naked is looking for articles related to the writing business; this includes interviews with key writing figures, publishing trends, or success stories from successful indie authors.
15. Metro Parent
Niche: Parenting
Amount: $35 – $350
Payment Method: Check
Metro Parent is a leading parenting publication looking for parenting articles. They pay $35 – $350 per article and they want features to be within 1,000 – 2,500 words.
They have a preference for articles from local freelance writers in the following communities: Livingston, Macomb, Oakland, Washtenaw and Wayne Counties.
They pay via check upon publication of your article, within the first week of the month of publication.
16. International Living
Niche: Living Overseas
Amount: $250 – $400
Payment Method: Unspecified
International Living is a publication focusing on living and retiring overseas, and they are looking for articles about living and retiring overseas.
They pay $250 for 840 words, and $400 for 1,400 words. They also pay $50 for one-time use of your photographs, and they pay upon publication of your article.
17. Sitepoint
Niche: Web Development
Amount: $150 – $200
Payment Method: Unspecified
Sitepoint is an authority when it comes to web development, and they are looking for in-depth articles about HTML, CSS and SASS.
They pay $150 for articles and $200 for tutorials, and they often pay more for articles that are more comprehensive and that they feel will do well traffic-wise.
18. Digital Ocean
Niche: Linux
Amount: $50 – $200
Payment Method: Paypal
Digital Ocean is looking for beautifully-written tutorials about Linux and FreeBSD cloud hosting and, besides potentially gaining exposure to their millions of readers, you can also make up to $200 per article.
Your article can come in the form of Updates, Simple Tutorials and In-Depth Tutorials, and you can earn $50, $100 or $200 respectively depending on what category it falls into.
19. Tuts+ Vector
Niche: Vector
Amount: $50 – $200
Payment Method: Unspecified
Tuts+ Vector is looking for articles related to Adobe Illustrator, Adobe InDesign, CorelDRAW and other vector-related tutorials.
They pay $50 – $200 depending on the nature of your contribution.
20. Tuts+ WP
Niche: WordPress
Amount: $60 – $500
Payment Method: Unspecified
Also a part of the Tuts+ network, Tuts+ WP is looking for articles related to WordPress; this could be WordPress 3.7+ tutorials, plugin development tutorials/tips and other WordPress related articles.
They pay $60 – $500 per article depending on the type of article.
Bonus: 110 Websites that Pay You to Write [PDF]
Do you love the above list? Awesome. There’s more where that came from.
As a bonus to Jeff Bullas’ readers, you can also get my report featuring a total of 110 sites that will pay you, most of which pay more than $50 per article, for free.
The report comes in detailed PDF format (like this article) and in spreadsheet PDF format. If you’re a writer looking to get paid for your content, this list is invaluable.
Guest Author: Bamidele Onibalusi is a world-renowned blogger and freelance writer. Huffington Post calls him an “ultimate business success story” and he’s been featured in Forbes and Digital Journal amongst others. He blogs at Writers in Charge.
The post 20 Amazing Sites That Will Pay You $100+ Per Article appeared first on Jeffbullas's Blog.
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Make Money Online posting articles, videos like this
20 Amazing Sites That Will Pay You $100+ Per Article