The Psychological Trigger That’s Confusing Your Customers (and What to Do about It)

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The Psychological Trigger That’s Confusing Your Customers (and What to Do about It)

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For countless years, businesses have been searching for their own unique selling propositions, trying to differentiate themselves from their competitors and convince customers to choose them. Businesses go about this in many ways, such as by highlighting the different features they have, lowering prices (or, in some cases, increasing prices), or focusing on the competitor’s […]

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